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Baby Boomer Procedures

Dr. Grant Stevens, a board-certified plastic surgeon, says that his practice is seeing an increase in patients over 50 considering both surgical and non-surgical facial rejuvenation so they can look and feel their best during their "Golden Years."

Marina Del Rey, California (October 2010) – In the last few years, Los Angeles face lift surgeon Dr. Grant Stevens has noticed an increase in patients over age 50 searching for ways to rejuvenate and revitalize their appearance. As the Baby Boom generation approaches retirement age, more women and men want to look younger, a trend Dr. Stevens has seen firsthand at his practice, Marina Plastic Surgery.

"As Baby Boomers reach the age where they're starting to consider a few cosmetic touch-ups, they are turning toward rejuvenation procedures for the face, breasts and body," explains Dr. Stevens. "Perhaps because there are so many people in this generation, our practice is seeing a steady increase in the number of people who want to look and feel their best during their Golden Years."

For several decades, surgical procedures were the only choice for women and men over 50 who wanted to look more youthful. While many of these surgical procedures continue to be popular and have been updated to allow for faster patient recovery, non-surgical treatments are quickly gaining ground as a treatment of choice for this demographic group.

Dr. Stevens states, "The convenience and remarkable results of today's non-surgical treatments is what's making them so popular. For instance, BOTOX Cosmetic or dermal fillers may be a smart option for many of my older patients with moderate lines and wrinkles, while others with more severe wrinkling or skin sagging may benefit most from facial plastic surgery in Los Angeles."

Non-surgical treatments, long available for facial enhancement, are now being introduced for people considering body contouring as well. Treatments such as CoolSculpting by ZELTIQ and ZERONA can slim inches from a person's hips, thighs or other body areas, all without surgery or downtime. For those seeking more dramatic results, a surgical procedure may help to achieve their desired cosmetic goals.

"Many of my patients reaching retirement age are unhappy with specific aspects of their appearance and want to look as good on the outside as they feel inside," adds Dr. Stevens. "And it's not necessarily all about correcting signs of aging – for instance, we see a number of Los Angeles rhinoplasty patients who have been unsatisfied with their nose for years but finally decide to take action. Enjoying this phase in life is the goal, and feeling good about the way they look is what helps my patients live their lives to the fullest."

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